A serial entrepreneur, Elias Ek joined Enspyre as President in December 2002. Before Enspyre, Elias served as the Director of International Marketing for Tablet PC maker PaceBlade, where he built the foundation for a worldwide brand. Before joining PaceBlade, Elias worked with marketing for B2B marketplace AsianProducts.com, and prior to that as Marketing Manager for TRICOR, the business arm of the State of Tennessee. Elias received a Bachelor in Business Administration in Marketing and a Bachelor of Science in Radio/TV Broadcasting from Austin Peay State University, Clarksville, Tennessee. Originating from Sweden, Elias has lived in the US, Japan and Taiwan since 1994.